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Our dedication to excellence is driven by a deep passion for the sports industry and a commitment to upholding the highest standards in all that we do. With extensive experience and industry insight, we guide our clients through the complexities of sports planning and execution, offering strategic support every step of the way.
X Sports Management is a leading, homegrown organization rooted in community. We specialize in sports branding, management, and strategy; crafting tailored solutions built on strong local partnerships, grassroots development, and meaningful collaborations. Our team excels in marketing, negotiation, and relationship-building to ensure impactful, results-driven outcomes.
Meet Our Team
Robert Nyahkoon, Jr.
Founder & Director of Client & Business Development
Robert Nyahkoon is an experienced sports management professional with a dedicated focus on the development and mentorship of athletes around the world. With years of experience in athlete relations, Robert has built a strong reputation for guiding both emerging and established athletes through complex career decisions and personal growth challenges. His work emphasizes the importance of mental sports performance, coaching, and mental health counseling, which he believes are integral to helping athletes not only excel in their respective sports but also maintain emotional and psychological well-being throughout their career. Robert provides athletes with the tools to navigate the pressures and stressors that come with high-level competition, empowering them to prioritize their mental health while striving for excellence.
Noah Lax
Co-Founder & Sports Marketing Coordinator
Noah Lax is a promising young professional in sports management, combining a background in finance with a deep passion for sports. Born into a family of financial experts, he developed strong analytical skills that drive his success today. As our sports scout and research expert, Noah uses his extensive knowledge to identify emerging talent and uncover strategic opportunities.
His innovative approach and data-driven insights make him an invaluable part of our team.
His unique ability to combine data-driven insights with genuine enthusiasm makes him an invaluable asset, and his commitment to growth positions him as a key influencer in the future of the industry.
We prioritize the establishment of long-lasting relationships with our clients and
the communities they serve. Our collaborative approach aims to deliver exceptional sporting experiences that resonates well beyond the events themselves.
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Alex Morel, Esq.
Contract Negotiation Consultant
With over 15 years of experience leading high-stakes commercial negotiations for global technology giants, Alex brings a sharp, strategic approach to athlete contract negotiations. Specializing in complex transactional deals, he has a proven track record of protecting client interests while maximizing value in highly competitive environments. Leveraging deep expertise in contract structuring, risk mitigation, and deal optimization, Alex transitions seamlessly into the sports industry—providing athletes and their representatives with the same caliber of negotiation rigor typically reserved for Fortune 100 companies. He is known for a calm, analytical style, strong business acumen, and an unwavering commitment to securing the best possible outcomes for clients.
Whether navigating endorsement deals, player contracts, or licensing agreements, Alex is a powerful advocate for talent, combining technical negotiation skill with an insider’s understanding of
commercial dynamics.
Hendry Estrella
Intern, Sports Data Researcher
Hendry is a rising intern at X Sports Management and a dedicated Sports Management major at Rhode Island College. He plays a vital role in supporting the team through in-depth research, strategic communication, and collaborative project work.
Hendry contributes to social media strategy, the development and distribution of scouting reports, event coordination, and media initiatives. He is also involved in designing grassroots marketing programs, creating client-facing materials, and conducting business development research to support organizational growth.
Hendry brings a strong work ethic, creative insight, and a passion for the sports industry that continues to make him a valuable asset to the X Sports Management team.